12ON12 x RUN DMC x RT

RUN DMC are releasing with 12on12 once in a lifetime NFTs of the artwork by Reena Tolentino in tribute to Jam Master Jay and the 35th Anniversary of “Raising Hell”


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As true trailblazers, RUN DMC took hip-hop mainstream. Now, RUN DMC and Reena Tolentino are doing it again by releasing a collection of artwork NFTs in tribute to Jam Master Jay and the 35th Anniversary of “Raising Hell”.

Starting on April 9th 11:59pm PST and lasting for exactly 21 days, only a limited number of NFTs of the artwork will ever be minted. This exclusive event is the first of its kind and the first in the collector’s series.

artist Reena Tolentino AKA RT


contemporary street artist

The unique work of art for the 12on12 record has been designed by one of the most exciting names on the LA art scene, Reena Tolentino. A visual artist and actor, RT’s work rose to prominence after her acclaimed mural of late basketball icon Kobe Bryant. In addition to providing artwork and portraits of RUN DMC for the project she has also reinterpreted one of the most iconic hip-hop logo’s of all time with a rework of the classic RUN DMC logo, which is featured on one of the NFT series – the 12ON12 RUN DMC vinyl cover.

See how Trailblazers was born.


12on12 RUN DMC Limited Edition Vinyl Cover


The cover art of the Limited-Edition Vinyl Record Curated by RUN DMC in Tribute to Jam Master Jay and the 35th Anniversary of “Raising Hell” produced by 12ON12 in 2020. The artwork for the record has been created by Reena Tolentino

Trailblazers 12

12 different color variations of the original painting of the RUN DMC members Joseph “Run” Simmons, Darryl “D.M.C.” McDaniels, and Jason “Jam Master Jay” Mizell created in tribute to Jam Master Jay and the 35th Anniversary of “Raising Hell”.


Sale of 12on12 RUN DMC cover art is open on OpenSea marketplace​. Stay tuned for the 12 variations!
You will need to set up a MetaMask Wallet to buy your favorite art or participate in the auctions on OpenSea. Instructions available here.

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Stay tuned for our future releases!​

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12on12 X Peppermint

We are thrilled to announce our partnership with 12on12 to help RUN DMC and RT release this historical Trailblazers NFT collection.

12on12 is a music brand, living at the intersection of Music, Fashion, Sport, Art, Visual Media and Pop Culture. Drawing on decades of experience in product ideation and creative execution, 12on12 invites notable figures in culture to select 12 songs that have influenced their life and collaborate with sought after brands and visual artists to produce limited edition vinyl and artwork.

Peppermint is a Swiss based blockchain company building e-commerce solutions powered with distributed ledger technology to empower artists, performers, teams and their great fans. Peppermint’s mission is to bring art & music to the new era.

12on12 logo by RT

“Every child is an artist. The problem is how to remain an artist once we grow up.”

- Pablo Picasso -